Branding Agency Energized by Curiosity and Collaboration

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“Together, we help you make meaningful connections with customers, partners, and prospects through collaboration and shared knowledge. I founded Be That Design because to me, connection is everything.”
—SARAH STEIL // sarah@bethatdesign.com

Born with keen observational skills, immense focus, and a tendency to be highly sensitive to the needs of others, I spent much of my early free time exploring and interacting with countless “visually complex stuff” found in my nearby grandparents’ home just a few blocks away. My regular activities included polishing the silver, trimming Grandpa’s hair while he watched the golf game, decorating petit fors with Grandma and making family greeting cards from ‘left over’ materials. All of these fed my curiosity and sense of purpose (not to mention keeping me at a reasonably low irritant level for aging individuals), while building a lifetime bond with these immensely important people.

EDUCATION: B.A. Studio Art, University of Northern Iowa; M.A. Interactive Design, University of Minnesota

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“Together, we help you create an affordable way to make your vision happen. I believe in Be That Design because service and value are what I expect.”
—LISA REED // lisa@bethatdesign.com

Being self-employed in the service industry for much of my childhood, I filled my days designing countless menus, creating seating charts, taking customer orders, providing crayons to the the kiddos, preparing and serving plastic food (sometimes hibachi-style), and attending to my ‘real’ and ‘stuffed’ customers’ every need. On my days off, I rearranged my retail boutique (conveniently located in my room) or went out into the big world to check out the competition, compare prices, and hunt for the best deals. My favorite shopping days continue to be after Christmas because getting premium-quality goods at a price that feels comfortable creates a deep sense of value.

EDUCATION: B.S. Graphic Design / Retail Merchandising, University of Minnesota; Minor: Business Management, Carlson School of Management

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